PostHeaderIcon Starbucks mermaid


The distinctive double-tailed mermaid of the Starbucks logo was designed at the time of the company's founding in 1971. It has been altered several times over the years from the original "cigar band" brown logo to a more stylised mermaid. The Starbucks mermaid logo appears on all the Starbucks merchandise from coffee bags and canisters to mugs and tumblers to gift cards.


 
1971 Starbucks logo
 
1992 Starbucks logo
 
1987 Starbucks logo
 
Starbucks logo 2011